You are currently browsing amze's articles.
If the folks promoting Bruno got their use of print in advertising wrong, then designers Tom Wrigglesworth and Matt Robinson got it very right. Tom describes the promo piece on his website in very succinct terms:
HP – invent
-
Brief: Present an idea which promotes HP Workstations ability to bring to life anything the creative mind can conceive.Response: Focusing on the synchronisation of a range of HP products, printers become an orchestra in an aesthetic symphony conducted by HP Workstations.
Filmed, directed and edited by Tom Wrigglesworth and Matt Robinson
Music © Round Table Knights
To further market the marketing project they relied the prints made in the project (see below); now that’s recycling. Although it hardly seems to been worth the bother since the video has gone viral.
The individual frames in the animation were reprinted with information directing people to the online video and encouraging them to find their individual frame within the animation. These would then be distributed within creative networks such as design magazine inserts.

What a smart and fun video; it’s enough to make me rethink my brand loyalty to Epson.
Via our friends at notcot.
More specifically, an end to printing the Southern Graphics Council’s near-quarterly newsletter Graphic Impressions. From this point forward Graphic Impressions, now under the able editorship of Erika Adams, will be available only as an electronic document in pdf format.
Does this mean printmakers will have to purchase Kindles to keep up?
In his Letter from the President, Joe Lupo, makes a case for the change from print to virtual.
This newsletter marks another change in the course of the future of the SGC. This year, with the help of our new editor Erika Adams, we will publish our last “real”newsletter. Instead of printing three newsletters on paper a year, we will offer three PDF format newsletters. There are obvious benefits here. First is money, we will be saving a serious amount of money by eliminating postage and printing costs. The second benefit is availability. It is our hope to create an SGC Newsletter Archive attached to the newly designed website coming soon.
He goes on to unveil plans for an annual SGC journal.
The last reason we are making this change is so we can begin the process of editing the first issue of the SGC Journal. It has been a goal of the Executive Board to change the newsletter into a journal for some time. … Our hope is to create an annual journal that would be curated from a variety of papers submitted throughout the year. We want this journal to hold up to academic standards and be a major benefit for SGC Members.
The idea of a new print journal is a compelling one. I vote that this new publication doesn’t merely attempt to be a more print-centric Art Journal, but goes further to consider the ways an annual publication might model interesting print as well as write about it. Publications like Parkett, The Thing Quarterly and Esopus Magazine are good examples of how one doesn’t need to just write about critical theory –they can create it in print. And who better to do that than SGC International?
BTW, the newsletter contains the usual bits, including strong and interesting essays by print world notables David Jones, Phyllis McGibbon and Beauvais Lyons. Anyone interested in submitting articles about “artists, shows, books, blogs, websites and your own ideas relating to print media” to the new digital version of Graphic Impressions are invited to contact Erika Adams via the SGC website.











Borja Bonaque is a designer and illustrator living in Valencia, Spain. Amongst the many projects seen on this 


It’s always best to test on white bread first.
The updated CandyFab 6000 now in Beta testing.
DIY stickers for organic farmers.
And the classic “Don’t Fear Art” bumper sticker.
Here’s a picture of the plaque on the press bed. It’s a pretty great project. The museum is built in the old Hamilton type factory and is “a fully functional workshop and educational venue. In addition to its massive collection of 19th, 20th and soon-to-be-added 21st Century wood type, the museum also illustrates antique printing technologies including the production of hot metal type, hand operated printing presses, tools of the craft and rare type specimen catalogs”.



